PR & Media
PalmFairways Brand Book
Everything a journalist, partner or supplier needs to present PalmFairways correctly: logo, colours, typography, tone of voice and boilerplate.
01 — Logo
The mark
The PalmFairways lockup combines a palm, the Dubai skyline, a fairway and a struck golf ball. It is the playful face of the brand — used in the footer, on merchandise and in editorial contexts. In dense interface areas the plain wordmark is used instead.
The logo is supplied as a transparent PNG and works on light and dark surfaces.
Download logo (PNG)02 — Usage
Do and don't
Do
- Use the full-colour logo on white, ivory or sand backgrounds.
- Keep clear space around the logo equal to the height of the golf ball in the mark.
- Minimum digital width: 120 px. Minimum print width: 30 mm.
- Pair the playful mark with the plain PalmFairways wordmark in navigation contexts.
- Write the name as one word, two capitals: PalmFairways.
Don't
- Do not stretch, rotate, skew or add drop shadows to the logo.
- Do not recolour the mark or place it on a busy photo without a solid panel behind it.
- Do not crop the mark or separate the palm, skyline or ball from the lockup.
- Do not write Palm Fairways, PALMFAIRWAYS or Palmfairways in running copy.
- Do not use the logo to imply endorsement by a course, tour or manufacturer.
03 — Colour
Palette
Fairway green and emerald carry the brand; desert gold and sand ground it in the Emirates. Ivory is the resting background — never pure white.
Signature gradient
04 — Typography
Type system
Display — Cormorant Garamond
Golf, Dubai, Lifestyle
Headlines, product titles and editorial openers. Never used below 20 px.
Sans — Jost
Body copy, navigation and interface labels.
Small labels are set uppercase with wide letter spacing.
05 — Tone of voice
How we write
- Plain, confident British English. No exclamation marks, no hype adjectives.
- Specific over superlative: say what a product does in Dubai heat, not that it is amazing.
- Editorial is independent — verdicts are never paid for and we say so.
- We never publish fabricated reviews, ratings or testimonials.
06 — Press
Boilerplate & contact
PalmFairways is a Dubai-based golf equipment retailer and publisher. It supplies gear selected for desert conditions and publishes independent guides, course reviews and tools for golfers playing in the UAE.
Press, partnership and media enquiries: hello@palmfairways.com
The Caddie Note
Dubai golf, once a fortnight
Course intelligence, green fee deals, honest gear notes. No noise.